Let’s be honest. No matter how much you fuck around, balancing the presentation texts on your site with what people actually search for on Google is a hell of a task. To be even more honest — it’s fucking impossible. But there’s a way out.

What do people search for? Let’s take a cat as an example.

Does your website answer the question: “My cat’s balls got caught in a door, what do I do?” 😱🙀

I’m more than sure it doesn’t. Because writing something like “Cat’s balls stuck? Bring them in, we’ll finish the job.” on your services page isn’t really an option.

💡 But there’s still a solution.

What you can’t write on your official pages, you can put on the same site as a blog post with a funny image — something like, “Look, this cat got its balls stuck in a door.” Then share that post across your social networks and everywhere else you can.

Next, Google’s bot — followed closely by Bing and the rest — will connect your post content with the completely relevant info on your Castration and Emergency Medical  Services pages. Sprinkle it with location, where the cat got its balls stuck, and there you go — you’re good to go.

And by the way, nobody on Google is searching for how fucking amazing you are. I am sorry, but it is what it is.